Transform your Culture.
Elevate your bottom line.

Every organization has a culture. Smart organizations actively manage their cultures and ensure those cultures align with their values and overarching business goals.

Our process is driven by qualitative and quantitative research and results in actionable tasks that can be tied to bottom-line metrics and re- measured as tasks are completed. The process can be completed in approximately three months and is customized to your organization.

We work with your team to understand your challenges, opportunities, and goals. Together we define key metrics that indicate your success. Then we develop a custom research tool to gather the data and understand where your culture is now and what needs to happen to get it where you need it to be. With research complete, we analyze the data and create a comprehensive research report that includes conclusions, best practices, and prioritized recommendations. We then guide your team in developing an action plan and articulating your desired culture.

 

A COMPANY CULTURE ALIGNMENT STUDY

 
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1. DISCOVERY & COMMUNICATIONS
We start with a conversation. We meet with executives to understand business goals, where there culture is now, the desired culture, obstacles to getting there, and specific concerns. We also help organizations determine the best way to communicate the study to employees.

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2. KEY-PLAYER INTERVIEWS
Before any survey development happens, we conduct interviews with key company managers. These interviews will uncover issues that will need to be explored further in the surveys.

 
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3. CONFIDENTIAL EMPLOYEE SURVEY
Once the interviews are completed and
analyzed, we develop and administer the
employee survey. The purpose of the survey
is to collect data on issues identified by the
key-player interviews, the priorities of key
stakeholders, and the primary research
objectives.

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4. COMPREHENSIVE SYNTHESIS
After all data has been collected and analyzed,
we look through all sources (e.g. key-player
interviews, surveys, external datasets) to
address the primary research objectives. This
portion of the research is performed by multiple researchers who work to sort through the analyses, make connections, and state their conclusions. Then, we compile the conclusions and prepare the report.

 
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5. REPORTING
The research report is structured to indicate
which opportunities will have the greatest
positive impact on your company culture. As
researchers synthesize the derive information,
they independently document conclusions with
respect to each issue. Each conclusion includes
a list of sources that are specifically referenced.
In addition, all assumptions that can be
identified are stated explicitly for that
conclusion. This enhanced approach to analysis and reporting means the company gets a more
accurate, easy to understand presentation of
what their data truly means.

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6. VISIONING
When the opportunities for improvement have
been identified, we work with a select group of
your organization’s leadership to brainstorm
tactics to improve your company culture. Then
we prioritize those tactics and work with your
team to create a preliminary overarching project
plan. We’ll prepare a final report that can be
shared with managers. It will include the
relevant research findings, the tangible
measures of success to be tracked going
forward, the outcome of the visioning
workshop, and recommended course of action
to communicate the plan to employees. It will
also have recommended priorities as well as
a framework for integrating internal brand/
culture into your everyday and annual strategy
planning processes.