Successful organizations must be agile in order to remain relevant in today’s ever-changing economy. One of the secrets to this is high quality, actionable data. Usually, acquiring such information is expensive and time consuming, but it doesn’t have to be. By implementing a more modern and efficient research process, greater emphasis is placed on analysis and interpretation of data. We can then quickly provide organizations with relevant data clearly focused on goals and opportunities in the market.

Our research always includes clear conclusions, context around the data, and recommendations for action plans. We can also provide options for either one-time projects or subscription services that allow you to monitor the impacts of your work and changes in the market.


Here are just a few of the research services we provide: 

PRIMARY

  • Employee and Shareholder Research

  • Customer Research (consumer, business, enterprise, government)

  • Surveys (online, telephone, print)

  • Split Respondent Surveys (vignette Approach) 

  • Focus Groups, Bulletin Boards

  • In-Depth Interviews

  • Participant Recruitment (social media, email, telephone, datasets)

  • Ethnographic Studies

  • Sentiment Analysis

  • Personas Development (user, customer, buyer)

SECONDARY

  • Demographic, Firmographic, and Geographic Profiles (interactive online, static)

  • Market Share Analysis

  • Internal Data Analysis

  • Metrics and KPI Analysis

  • Competitor Research

  • Psychographic Segmentation

  • Feasibility Studies


Persona_thumbnail.jpg

CUSTOMER PERSONA

Transcend Strategic Consulting helps our clients build research-based personas that give deep insight into who their customers are, what their goals are, and what drives their behavior, buying decisions, and loyalty. We then work with our clients to use these personas to build data-driven marketing and communications strategies and product roadmaps.