Residential Profile for Entire MTA Service Area
Differences by Carrier

This section presents  some observations about the differences in the residential survey results between MTA and GCI. These were identified after cross-tabulating the results with respect to the current internet provider of the respondent.  Note that the cross-tabulated data is an aggregate of all three regions in the MTA service area. All data is originally-sourced and tailored to the research objectives.

Go back to the Overall Residential Profile to view the overall survey results, other cross-tabulations, and survey methodology. More detailed information about each region in the MTA service area is also available from there.

The comparisons shown here are between MTA and GCI. Because Denali only makes up 4% of population, it was not included in the comparison. And, because MTA and GCI together make up 84% of the market share, the other competitors were not included in the comparison.

The charts in this section are grouped into one of the categories shown below.


Demographics

Between MTA and GCI:

  • GCI used by younger people, MTA by older. Those between 23 and 44 use GCI at 34%, compared to 25%. Over 65 use MTA at 23% vs 12% for GCI.
  • MTA used more by retired (31% vs 24%) and self-employed (9% vs 4%). GCI used by those employed full time (53% vs 38%).
  • Those who use GCI are more likely to be wealthy. 15% of $150k+ earners use GCI, vs 7% for MTA. But, those earning $100k - 150k use MTA at 27 vs 20%.
  • GCI less likely to have single-family house (78% to MTA’s 89%).
  • MTA users are couples with no children (43% vs 24%).
  • GCI users are couples with children (44% vs 32%).
  • Households with at least one child 18 - 22 are much more likely to use GCI (17 vs 8).

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Carrier Information

Regarding the length of time the respondent had been with the internet provider:

  • 39% of MTA users have been customers 10+ years, compared to 25% of GCI.
  • GCI users are most likely to have been customers for 3 - 5 years (29% vs. MTA’s 17%).
  • 8% of GCI are unlikely to stay with GCI in next 6 months, compared to 4% of MTA customers in that position.
  • 73% of MTA customers are ‘very likely’ to remain, vs 60% of GCI.
  • Combined, 82% of GCI are likely to remain, 83% of MTA likely to remain.

Regarding the type of services they receive from the internet provider:

  • GCI users more likely to have cable (65 vs 51).
  • MTA users more likely to have landline (53 vs 33)

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Decision Process

Regarding who made the decision to choose one internet provider over another:

  • GCI users more likely to make decision by themselves (65 vs 50)

Regarding the source of information when choosing an internet provider:

  • GCI users more likely to get info from advertising. 12 vs 4.
  • GCI users more likely to get info from articles, blogs, and reviews online (7 vs 3).

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Decision Factors

Regarding the factors contributing to the final decision:

  • 20% of MTA users said price contributed very little to the decision, whereas 8% of GCI users said the same.
  • 56% of GCI users said speed contributed very much to the decision, whereas 46% of MTA users said the same.
  • Only 4% of GCI users said that availability contributed very little to their final decision, whereas 11% of MTA users said the same.
  • 63% of GCI users said that reliability contributed very much to their final decision, whereas 52% of MTA users said the same.

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Internet Activities

Regarding which activities are performed on the internet:

  • GCI customers use social media slightly more than MTA customers. 55% of GCI customers use social media 1 - 3 hours per day, but only 40% of MTA customers are in this range. However, when it comes to using social media less than 3 hours, this is 70% of MTA, 77% GCI.
  • 63% of MTA customers do NO gaming online, vs. 46% of GCI.
  • Among those who game more than 1 hour per day, GCI is at 30%, MTA is at 15%.
  • 31% of MTA customers believe that their spouses use internet more or much more than them. 23% of GCI feel the same way.
  • 18 - 22 year-olds use internet more in households with GCI.

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Service Factors

Regarding the factors that are important for internet service:

  • GCI customers are less enthusiastic about data backup with 72% stating they're important, compared to MTA's 78%.
  • 31% of MTA users felt that parental controls are very important. Only 23% of GCI users felt the same.

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Television

Regarding television use:

  • 50% of GCI customers have cable TV, but only 25% of MTA customers do.
  • 34% of MTA customers have satellite TV, but only 10% of GCI customers do.
  • 22% of GCI customers spend more than 7 hours a day watching TV, but only 13% of MTA customers do the same.

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