Residential Profile for Entire MTA Service Area
Survey Overview

This section presents some notable observations regarding the residential survey results. All data is originally-sourced and tailored to the research objectives.Note that the following data is an aggregate of all three regions in the MTA service area.

Go back to the Overall Residential Profile to view other cross-tabulations and survey methodology. More detailed information about each region in the MTA service area is also available from there.

The charts in this section are grouped into one of the categories shown below.


Demographics

Based on the overall survey results, within the MTA service area:

  • about half the residents are employed full-time, and almost a third are retired. 
  • roughly a third of households earn less than $60K per year, another third earns between $60K and $100K, and the last third earns over $100K.
  • most residents live in a single-family house. 
  • most residents (70%) live with a spouse or partner.
  • over half of the households have no children under 22 years of age in the home.

Carrier Information

Based on the overall survey results, within the MTA service area:

  • MTA and GCI have equal marketshare--40% each.
  • almost a third of all households have been with their internet provider for over 10 years.
  • most (65%) residents are very likely to remain with their current internet provider.
  • almost everyone uses the internet at home, but only a third use a landline.

Decision Process

Based on the overall survey results, within the MTA service area:

  • half the respondents claimed that they chose the internet provider on their own, without being influenced by anyone else in the household.
  • nearly two-thirds of decision-makers either use (1) recommendations from family and friends, or (2) internet provider's website as the source of information when choosing an internet provider.
  • residents use a wide range of devices and methods to access the internet.
  • a third of households encounter connectivity issues at least once a month.

Decision Factors

Based on the overall survey results, within the MTA service area:

  • availability and reliability are the leading factors contributing to a household's decision when choosing an internet provider.
  • company reputation and customer service are the least influential factors for households when choosing an internet provider.

Internet Activities

Based on the overall survey results, the average resident of a household within the MTA service area:

  • spends the most time (1 - 3 hours) using social media and streaming video online.
  • spends a little time (less than 1 hour) using the internet for email, news, music, and personal hobby.
  • spends no time using the internet for VPN, gaming, and homework.

Regarding how much others in the household use the internet, the average resident believes that:

  • their spouse/partner, children between 12 and 22 years of age, and unrelated housemates use internet significantly more than they do themselves.
  • their children under 12 years of age use internet significantly less than they do themselves.

Service Factors

Based on the overall survey results, the average resident of a household within the MTA service area considers:

  • the most important factors relating to their internet service to be a reliable connection, online security, price, and unlimited data.
  • the least important factor relating to their internet service to be parental controls.

Television

Based on the overall survey results, the average resident of a household within the MTA service area:

  • most likely (77%) has someone in their home who watches TV or streams video content online.

Of those who watch TV or streams video content online:

  • most (64%) choose to stream video online (in addition to other methods).
  • less than a quarter choose to do so via cable TV or satellite TV.