TSC Attends RES 2019

TSC Attends RES 2019

Leslie Williams Crocker, TSC’s own executive consultant and interim CEO of Togiak Natives Limited (TNL), recently was honored to attend the Reservation Economic Summit (RES) 2019 in lovely Las Vegas along with our TNL clients, Anecia Kritz, Jimmy Coopchiak, Teo Pauk, Margie Coopchiak, Esther Thompson, Anna May Kasak, Rose Wassillie, Nellie Thomas, and Germaine Eningowuk.

Common Sense in Market Research

Common Sense in Market Research

In the Spring of 2010, as a student in the Human Centered Design & Engineering department at the University of Washington, I’d produced a white paper about telephone surveys in the market research field. At that time, I was also managing projects at a market research firm in Seattle and had firsthand knowledge about the subject. While I revered many of the rigorous standards imposed by the industry with respect to statistical analysis of data, I was baffled by some of its outdated and flawed methodologies. Often, these systemic flaws were responsible for undermining the validity of otherwise good research. Among other things, I was troubled by the predominant use of computer-assisted telephone interviewing (CATI) used by all major firms to collect data.