Leslie Williams Crocker, TSC’s own executive consultant and interim CEO of Togiak Natives Limited (TNL), recently was honored to attend the Reservation Economic Summit (RES) 2019 in lovely Las Vegas along with our TNL clients, Anecia Kritz, Jimmy Coopchiak, Teo Pauk, Margie Coopchiak, Esther Thompson, Anna May Kasak, Rose Wassillie, Nellie Thomas, and Germaine Eningowuk.
In the Spring of 2010, as a student in the Human Centered Design & Engineering department at the University of Washington, I’d produced a white paper about telephone surveys in the market research field. At that time, I was also managing projects at a market research firm in Seattle and had firsthand knowledge about the subject. While I revered many of the rigorous standards imposed by the industry with respect to statistical analysis of data, I was baffled by some of its outdated and flawed methodologies. Often, these systemic flaws were responsible for undermining the validity of otherwise good research. Among other things, I was troubled by the predominant use of computer-assisted telephone interviewing (CATI) used by all major firms to collect data.
I’m a numbers person. Throughout my career, I’ve been responsible for driving bottom-line growth. So, if you read the words “company culture,” and you dismiss it as a waste of time, I understand you.
For too long, the development and maintenance of company culture has operated in the vacuum of human resources and has not been formally tied to organizational goals.